Our Balsamic Vinegar of Modena Story
ABOUT THE PROJECT
- CLIENT: Kettle Chips
- DATE: August 2018
When ad agency Joint London approached us with the idea of spending a week in Northern Italy creating a film about Kettle Chip's Sea Salt and Balsamic Vinegar flavour, we were incredibly excited. Adding in Wes Anderson-esque film references, a charming Italian family that produce the vinegar and a vintage Fiat car to film, we were completely sold.
Filmed with Sony FS7 and a par focal Fujinon 18-55mm lens, we had a great time creating the whip pans and crash zooms we'd included in our creative treatment. The Toschi family were incredibly accommodating (and amazing on camera!), and it was sometimes hard to drag ourselves away from long lunches of amazing pasta to film the afternoon session!
In the edit we were able to be really playful with the sound design, adding in on-set audio recorded in Italy but also dings, whooshes and dog scratching (watch the film if this means nothing to you!) from our in-house library. A soundtrack focussed on traditional Italian guitar and an upbeat voiceover were the finishing touches to the video - definitely one of our favourite projects to date.