Crazy Carts

Red Bull Racing

ABOUT THE PROJECT

  • CLIENT: RED BULL RACING
  • DATE: JANUARY 2018
 

With 10 weeks still to wait until the 2018 season, Red Bull Racing drivers Daniel Ricciardo and Max Verstappen were going a bit stir crazy…

With just 3 hours to film this piece (it turns out Formula 1 drivers have busy schedules), we knew we had our work cut out. However, with a highly detailed shoot schedule and a great compact team we are really happy with the result. 

In the first 24 hours alone the clip attracted over 1 million views - with absolutely no advertising spend. A fortnight later it hit 8 million - proof that F1 drivers racing go-karts around a factory is a worthy watch!

 

BEHIND THE SCENES

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Free Sprits

Free Sprits

Reflections

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