Dr. Martens

About the project

  • Client: Dr. Martens
  • Date: January 2018

For Dr. Marten’s SS18 campaign, the focus was on creatives doing things their own way in music, dance, fashion, food and tech.

Using a broad range of cameras, from a 1990s VHS camcorder to iPhones, we spent two days capturing this broad range of characters in and around Fabric nightclub in Farringdon, London. For the edit, the focus was on making the most of the different visual mediums and keeping the audio very choppy and raw. The result is a set of films that (hopefully) reflects the creativity of the innovative characters in front of the camera.