Crazy Carts

Red Bull Racing

About the project

  • Client: Red Bull Racing
  • Date: January 2018

With 10 weeks still to wait until the 2018 season, Red Bull Racing drivers Daniel Ricciardo and Max Verstappen were going a bit stir crazy…

With just 3 hours to film this piece (it turns out Formula 1 drivers have busy schedules), we knew we had our work cut out. However, with a highly detailed shoot schedule and a great compact team we are really happy with the result.

In the first 24 hours alone the clip attracted over 1 million views - with absolutely no advertising spend. A fortnight later it hit 8 million - proof that F1 drivers racing go-karts around a factory is a worthy watch!